About Us
Li Luce is a Saudi-born ready-to-wear fashion house founded by Noor Alawi. Inspired by the elegance of Italian fashion and the richness of Saudi heritage, the brand creates timeless pieces that embody sophistication, confidence, and modern femininity. Rooted in the meaning of light—“Noor” in Arabic and “Luce” in Italian—Li Luce celebrates beauty, craftsmanship, and individuality beyond trends.
Couture Foundations
Inspired by Italian style, each piece is made with clean lines and careful detail. Designed to feel elegant today and for years to come.
Modern Femininity
Made for women who value confidence, simplicity, and quiet elegance. Each piece allows you to express your style with ease and grace.
Timeless Design
Our collections transcend seasonal trends, offering pieces that remain relevant and beautiful for years to come. Investment pieces for the discerning customer.
Founder's Note
“Li Luce was born from a passion for fashion, culture, and timeless beauty. My goal has always been to create a brand that reflects both my Saudi roots and my admiration for Italian elegance, bringing women pieces that feel confident, refined, and enduring.”
— Noor Alawi
Our Vision
To establish Li Luce as a globally recognized fashion house, representing a new generation of Saudi creativity while redefining modern luxury through timeless design and cultural harmony.
Our Mission
To empower women through refined ready-to-wear fashion that blends Saudi authenticity with international sophistication, creating timeless designs that inspire confidence, elegance, and self-expression.
Our Philosophy
At Li Luce, we believe true elegance begins with confidence. Every collection is designed to celebrate individuality, craftsmanship, and the beauty of thoughtful details that tell a meaningful story.
